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UO’s $20M branding efforts pay off!

For Tim Clevenger, his 160over90 branders, and their advertising partners, that is:

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Meanwhile what is paying off for UO’s students are investments in education.  Diane Dietz has the story here:

“University of Oregon ranks better than middling on Forbes top college list”

… Here’s how the measures are weighted: 25 percent on student satisfaction measures, 32.5 percent on post-graduate success, 25 percent on student debt, 7.5 percent on graduation rate and 10 percent on graduate level academic success.

$20M directed at these metrics would actually make UO a better university, get us above “middling”, and then that better Forbes ranking would bring in more and better students, boost post-graduate success, etc. And Forbes and the RegisterGuard would do the advertising for us, no charge.

But why would a brander like Clevenger support giving money to the academic side, when he could spend it with his media buddies buying advertisements on buses in LA?

One Comment

  1. Captain Obvious 08/01/2015

    It’s a bromance.

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