At first I read that as “Brain Awareness Study”, but no such luck. VP of Communication Kyle Henley is going to commission a phone survey of 1900 random people and ask them if they think UO is excellent:
Full RFP/RFQ on the PCS website here. Apparently this is follow-up on a previous study which presumably was collected as part of the 160over90 branding fiasco which Mr. Henley and Diane Dietz killed, back in their younger days. I’d make a public records request for that, but what possible benefit would come to anyone from reading it?