Marcel Duchamp had nothing on a good naming opportunity

I recently had cause to visit USC. It was a good conference, but the sessions were not short. During one welcome break, I came across this – in the business school, of course. I salute your taste for generosity and humor, J.K.P., class of 1970!

Any guesses on how much their B-school charged for this naming opportunity? And yes of course I checked, no nameplates on the stalls.