As measured by the willingness to pay of the marginal spectator. You can buy a ticket to today’s civil war football game for $18. For comparison, Oregonians are willing to pay $140 to hear Robert Cray play the blues, $130 to see So You Think You Can Dance, and $50 for a Nat King Cole Christmas:
Interest in “Civil War” game falls to new low under coach Mario Cristobal
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