College players sue NCAA over football brain injuries

9/29/2011: This will be a long expensive fight:

“The NCAA system is a cash cow that generates $750 million in revenue each year without having to pay student-athletes a dime,” said Steve Berman, attorney representing injured NCAA football players and managing partner of Hagens Berman. “These athletes are the ones paying the price — with their health.” The case alleges that despite a mounting body of scientific evidence linking concussions to depression, dementia and early-onset Alzheimer’s, among a host of other medical problems, the NCAA has failed to enforce the safety measures it introduced in the 1970s.

and I’m guessing the lawyers think they’ve got a fair shot at taking a big settlement out of the NCAA’s pot of ill-gotten loot.