Athletic department effort to hype heroic player goes south

As we know from the snowball fight, PR flacks desperate for a feel-good story will do stupid things. Yahoo sports has the latest from USC.

As the LA Times notes about the trend for ADs to hire ex-reporters, as UO did with the RG’s Rob Moseley:

“There’s obviously a self-serving interest to any story that comes out of a university athletic department,” said Daniel Durbin, director of the USC Annenberg Institute of Sports, Media and Society. They want to protect the athlete. They want to protect the university. They want to protect the bottom line.”

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One Response to Athletic department effort to hype heroic player goes south

  1. mousey says:

    The ex-reporter who becomes a PR flack for their alma mater, especially at a young/early journalistic stage, betrays their original interest which had far more to do with being a “fan” and being part of “a team” than being a journalist. This distinction is NOT lost on other true journalists or genuine sports enthusiasts. What comes around, goes around.