I’ll take this seriously when Coltrane starts taking Oregon’s public records law seriously, and makes Rob Mullens co-operate with Mike Andreasen on academic fundraising.
No indication there will be any reconsideration of the real money: the $20M UO Trustee Connie Ballmer is planning to dump on 160over90 branding crap.
Meanwhile, true to form, “AroundTheZero” can’t even figure out if VP Mike Andreasen or PR Flack Tim Clevenger is in charge of the review – but look, they’ve redesigned their logo again!
Here’s the announcement:
Today, UO President Scott Coltrane announced that he has directed Vice President Michael Andreasen to launch an internal review and assessment of campus marketing and communication efforts.
As part of the review to be led by Tim Clevenger, associate vice president for communications, marketing and brand management, information will be collected through conversations to determine levels of resource investment and to identify where those resources are dedicated. The review will also look for opportunities to be better coordinated.
And here’s the rest of the email trail:
Please see the information shared below from UO President Scott Coltrane to the leadership team about a review of campus marketing and communications efforts to occur during spring term. Many of you will likely hear from Tim Clevenger about next steps. As indicated below, the intent is to determine levels of resource investment and to identify where those resources are dedicated. The review will also look for opportunities to be better coordinated.
The information is also on AroundtheO: http://around.uoregon.edu/content/review-campus-marketing-and-communications-begin
From: Interim President Coltrane
Sent: Tuesday, March 17, 2015 3:01 PM
To: Exec Leadership Team
Subject: Review of Campus Marketing and Communications
As part of our overall effort to become more efficient throughout our campus, I have directed Vice President Michael Andreasen to launch an internal review and assessment of our campus marketing and communication efforts. Among his charges are to determine our levels of resource investment and to identify where those resources are dedicated. If there are inefficiencies in our communications and marketing areas, we need to address them and make the necessary changes, never sacrificing the quality of work. In addition, Mike, along with Tim Clevenger, will examine how our campus communication efforts can be better coordinated.
When we returned to the University Advancement model in 2013, a similar review resulted in annual expenditure savings of $1.5 million, which was redirected to support faculty research endeavors.
During this review, which I expect to be completed by the end of the spring term, I have directed Human Resources to suspend and freeze all open and proposed communications and marketing-related job postings and placements. However, with approval from the Provost, select positions can move forward on an as-needed basis.
Thank you for your dedication to our public mission and for your assistance and support with this important effort. If you have thoughts and recommendations on this review process and/or regarding our overall communications efforts, I encourage you to reach out to Mike or Tim.