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Tim Clevenger and 160over90’s $5M “We If” brand campaign loses award to Tyler Junior College’s registration video

Last updated on 09/22/2015

You can’t make this shit up. Thanks to an anonymous reader for the link. 160over90 was also in a 4-way tie for second place in the not very prestigious “Individual Sub-Websites” category:

University of Oregon – University of Oregon “Explore If” website

This website was built as a special landing page to accompany the new “We If” commercial. The commercial directs viewers to, where they can explore each individual story that is featured in the commercial in an interactive way. The Rose Bowl and National Championship bowl games provided an excellent platform to launch a new 30-second TV spot for the University of Oregon. …

I wonder how CASE, which does a lot of good work, ended up supporting this ridiculous contest. These ads make lots of money for UO’s branders and PR flacks like Mr. Clevenger, who costs UO more than, say, two new physics professors. But even if they were done well they’re not about helping academics. They’re about providing cover for Duck athletic director Rob Mullens and his coaches, so they can continue to exploit UO’s tax-deductible status to increase their own paychecks by claiming big-time sports doesn’t just sell beer, it also helps UO’s academic mission. Tell that to Jane Doe. Here’s hoping UO’s new VP for Communications Kyle Henley puts a quick end to this nonsense.


  1. Kimberly 09/21/2015

    Check your facts. You twist things like none other.

    • Anon 09/22/2015

      I followed the links, this all seems accurate.

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