Back in May 2015 Register Guard reporter Diane Dietz published five stories on UO’s inane 160over90 “What the If” branding campaign, and the administration’s efforts to hide what it cost. (One strategy was to run the payments through the secretive UO Foundation, just as Paul Weinhold and Vin Lananna are doing with the 2021 IAAF track meet.) Links here.
Tonight she’s posted the deal’s obituary, here:
University of Oregon cancels high-profile branding/advertising contract
The University of Oregon has pulled out of its high-profile three-year, $3.4 million contract with Philadelphia branding and advertising firm 160over90, and is redirecting money toward university academic and research goals, the UO said Wednesday. …
UO administrators negotiated a Jan. 1 end to the contract, which cost the UO roughly $40,000 in penalties but saved $400,000 to $500,000 in further spending, Henley said in an e-mail. The UO has paid 160over90 about $3 million in all.
Lots of interesting stuff about Schill’s other realignment efforts in her story as well.