That would be The Ohio State University & Nike. Details in the WSJ here:
Nike Inc. has agreed to a $252 million deal with Ohio State University to extend its existing sponsorship by 15 years, escalating an arms race among sportswear makers and top sports schools.
Ohio State will receive $112 million in product from Nike and at least $103 million in cash, including royalty income, according to terms of the contract reviewed by The Wall Street Journal.
The agreement, most of which will take effect with the 2018-2019 season, includes more than $41 million in commitments beyond the Buckeyes’ athletic department to include scholarships and internships for non-athletes at Ohio State.
So, roughly $6.5M a year in cash per year, much of it for the academic side.
But hey, we’re #1 in “discretionary apparel”! From what I can tell from Dave Hubin’s redacted public records, $30K of that clothing allowance goes to our colleagues in Johnson Hall, presumably including some who signed off on the contract: