The RG has the story, here:
University of Oregon: goosing Google for a better reputation
“What we don’t want is — when you put in a Google search that says the ‘University of Oregon’ — we shouldn’t be coming up primarily about basketball players doing things, sexual violence-type stories, (instead) you’re hearing about all the great things that are taking place here in terms of research,” Schill said.
VP for Enrollment Roger Thompson:
Roger Thompson, vice president for enrollment management, declared victory — at least among Oregon audiences, in his annual year-end enrollment report.
“A study of Oregon residents showed that top-of-mind associations with the University of Oregon moved from ‘Ducks,’ and ‘football’ to ‘great school,’ ‘research,’ ‘Ducks’ and ‘football.’ Our target audiences’ perceptions of the university’s strengths also improved,” according to the report.
Yes, I’ve asked Roger for a copy of that study.