Last updated on 08/31/2017
At first I read that as “Brain Awareness Study”, but no such luck. VP of Communication Kyle Henley is going to commission a phone survey of 1900 random people and ask them if they think UO is excellent:
Full RFP/RFQ on the PCS website here. Apparently this is follow-up on a previous study which presumably was collected as part of the 160over90 branding fiasco which Mr. Henley and Diane Dietz killed, back in their younger days. I’d make a public records request for that, but what possible benefit would come to anyone from reading it?
why don’t they just do exit interviews with graduating seniors
as start of a longitudinal study, which of course, already should be done by now.
Of course the UO is excellent, how could it not be?
Could be a useful exercise. Or could be a way to gather data to back up the perception of a “problem” — i.e. not enough people think we’re excellent — as a prelude to an ask for big money for some sort of useless national outreach/marketing/ad campaign. Adminstrators love this kind of stuff. Another million or two down the drain . . . ?