An excellent article by reporter Brady Lim, read it all here. A few snippets:
If passed, the bill would allow student-athletes at California’s 24 colleges and universities to be paid for “the use of their name, image and likeness.” In other words, student-athletes at these schools would be allowed to sign endorsement deals, sell their autographs to sports memorabilia stores and be represented in video games, among other things. What they will not be able to do, however, is sign direct contracts with universities in exchange for their athletic services.
Although the NCAA is not subject to state laws, the bill would make it illegal for the NCAA to restrict or punish athletes for seeking these kinds of agreements. Despite this, NCAA president Mark Emmert has threatened to disqualify all California schools from competing for national championships if the bill passes, citing the potential uneven playing field that the law would create. If the bill is eventually signed into law by Governor Gavin Newsom, it would take effect on Jan. 1, 2023.
“It’s going to have to change all across the nation,” Oregon football player Troy Dye said on the issue. “You can’t exclude UCLA. You can’t exclude USC. You can’t exclude Cal and Stanford from the Playoff. Not to mention San Diego State, San Jose State, Sac State, all these other schools that are Division-I programs who won’t be able to play in a bowl game because they’re getting what they deserve. I think the NCAA, over these next couple years, is going to have to do some real deep thinking and really change some of the things that they do.”
“It’s long overdue,” Dye said. “I think everybody can agree with that. The numbers don’t lie.”
Mr. Dye’s Go Ducks profile doesn’t mention his major, but it’s clear he knows some economics.