General Information: The University of Oregon, on behalf of University Communications (University), is issuing this RFQ seeking a vendor to conduct a follow up study to measure nationwide brand awareness of the University of Oregon and create an overview guide to train communicators broadly on our campus. The focus of the study will compare brand awareness of University with that of top public research universities. Additionally, the study will gauge overall perception of the University around the strategic communications goals of excellence, experience, access and diversity. Factors such as age, race, ethnicity, sex, geographic location will be taken into account.
This study is needed to justify our VP for Communication’s budget, and like past studies will produce nothing of benefit to the university.