2/26/2014 update: UO Psychology Department announces pouring rights contract with Widmer Brothers Brewery for intro psych lectures. Lucrative grad seminars still open for bids.
Let’s do the math. At UO tuition and fees per credit are $178 for in-state, $608 out-of-state. Freshmen are about 50/50, so figure ~$400 a credit. So a 4 credit course brings in an average of $1600 to UO, per student. To pick just one large lecture class, Psychology 201 (Mind and Brain) typically has 500 students. That’s $800,000 in revenue.
The professor will be paid about $15,000 (assuming standard teaching load and teaching/research split, and including benefits). The grad student assistants will get about $10,000 each.
According to the NCAA, UO’s baseball team brought in an total of $439,246 in ticket sales. Add in the $253,027 for beer and parking, and the entire season brings in $792,273 in revenue.
The coach will be paid $612,021, including benefits. The assistant coaches will get about $184,00 each.