For Tim Clevenger, his 160over90 branders, and their advertising partners, that is:
Meanwhile what is paying off for UO’s students are investments in education. Diane Dietz has the story here:
“University of Oregon ranks better than middling on Forbes top college list”
… Here’s how the measures are weighted: 25 percent on student satisfaction measures, 32.5 percent on post-graduate success, 25 percent on student debt, 7.5 percent on graduation rate and 10 percent on graduate level academic success.
$20M directed at these metrics would actually make UO a better university, get us above “middling”, and then that better Forbes ranking would bring in more and better students, boost post-graduate success, etc. And Forbes and the RegisterGuard would do the advertising for us, no charge.
But why would a brander like Clevenger support giving money to the academic side, when he could spend it with his media buddies buying advertisements on buses in LA?