Assistant Vice President, Marketing and Brand Strategy
Apply now(link is external)Job no: 522077
Work type: Officer of Administration
Location: Eugene, OR
Categories: Business Administration/Management, Communications/Public Relations/Marketing, Executive/Management/Director
Department: University Communications
Appointment Type and Duration: Regular, Ongoing
Salary: $140,000 – $150,000 per year
Compensation Band: OS-OA12-Fiscal Year 2017-2018
Application Review Begins
May 3, 2018; open until filled
Special Instructions to Applicants
Please submit the following with your online application:
• A cover letter in which you clearly describe how your knowledge, skills, and abilities prepare you for the job responsibilities and requirements outlined in the job announcement. Please discuss each element completely and succinctly.
• A resume of your educational and professional work experience.
The department of University Communications is charged with telling the University of Oregon’s (UO) stories to a broad range of audiences and positioning the university to succeed and thrive. The department utilizes and manages a comprehensive suite of communications tools, including public relations, branding, advertising, licensing, digital media, and more for the benefit of the university.
Reporting to the Vice President for University Communications, the AVP of Marketing and Brand Strategy leads a team of creative professionals to advance the institution’s mission through the development and execution of exciting, innovative, and effective design concepts and campaigns that are delivered across multiple platforms. The AVP will provide direct supervision, oversight and direction to teams responsible for graphic design, video, photography, licensing, analytics and the university’s primary web presences.
The AVP works closely with the Vice President and other members of the University Communications leadership team to create a progressive, unified, metrics-driven organization dedicated to serving the university’s interests, including those of the students, faculty, staff, and alumni.
The AVP will demonstrate and inspire a team-building work environment, motivating staff and cultivating productive relationships across campus to innovate, collaborate, and reach and exceed stated goals.
This position plays a central role in achieving UO’s goal of ensuring effective engagement with the university’s many core constituents and helping UO retain and improve on its position as an innovative and leading American public research university.
The AVP also oversees the university’s paid advertising efforts, leading the team through concept, messaging, and development of campaigns that reinforce the UO’s goals and build brand awareness and affinity with key audiences.
Finally, the AVP collaborates with the UO’s Information Services division to ensure high availability of infrastructure supporting essential web-based communications applications and with emergency management to develop communications plans via the web.
• A Bachelor’s degree in marketing or related field.
• Ten years in the marketing and communications field, with at least five of those years managing and directing creative teams in large, complex organizations, institutions, and/or brands.
• A strong understanding of brand development and multi-channel marketing concepts.
• An in-depth understanding of strategically sound design concepts and best practices in a variety of media.
• Proven ability to develop strategic ideas and transform those ideas using conceptual writing and art direction in measurable and metrics-driven branding campaigns designed to meet established goals.
• Digital literacy, proficiency in project-management software tools, and willingness and ability to keep abreast of the latest in marketing and communications technology.
• Excellent interpersonal skills, including the ability to communicate and work effectively with individuals from diverse backgrounds and cultures.
• Demonstrated ability to manage and work effectively with a wide variety of people across multiple units and outside vendors to develop strategies to achieve goals.
• Ability to demonstrate tact and diplomacy and manage confidential or sensitive information and issues responsibly.
• Commitment to and experience with promoting and enhancing diversity and equity.
• Demonstrated ability to manage multi-tiered teams of 10 to 15 or more professionals.
• Demonstrated commitment to enhancing diversity through inclusive design and language.
• Experience in higher-education marketing.
FLSA Exempt: Yes