You can’t make this stuff up. Zack Demars has the story in the Daily Emerald on the “deliberations” of the Tuition Fee Advisory Board, here:
… One of the major considerations by the board was public perception: The board settled on 2.97 percent to keep the advertised increase slightly below $1,000 per year so as not to deter potential new students, who are needed to increase the tuition-paying population.
The proposal, which only impacts out-of-state undergraduate students, would increase the cost of a single credit by $22 next academic year. For a full-time student taking 15 credits a term, that shakes out to an increase of $990 a year, an increase slightly larger than last year’s 2.49 percent nonresident increase.
TFAB will consider and propose changes to resident tuition in the spring, after more data is available about how much the state legislature will contribute to the university, which of two revenue proposals the state will approve and how many new students enroll next year. …
Since I try to avoid meetings where the decision has already been made behind closed doors, I skipped this. But there appears to have been no discussion of price elasticities, discount rates, differential tuition, or what the point is in spending money on out-of-state marketing, branding, recruiters, and subsidizing Rob Mullens’s big-time athletic enterprise if our tuition setting process boils down to this.
And since it apparently does, why not go to $999? That extra $9 would bring in about $90K, recurring – enough to pay for half a brander.