Johnson Hall & Trustees to rerun LBJ’s Hearts and Minds campaign

Some well-paid UO administrators, presumably with the support of our puzzled Board of Trustees, want to hire a consultant to help them win “the battle”, even if it requires a “multi-year integrated public education and advertising initiative that uses emotional appeals, personal stories … to improve perception, mobilize support and a feeling of pride for the university amongst Oregonians …”

They need to pay a consultant ~$200K to tell them why the good citizens of Oregon don’t want to pay for Phil Knight’s football factory? Yes, apparently they do:

What are we paying the people involved in this?

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8 Responses to Johnson Hall & Trustees to rerun LBJ’s Hearts and Minds campaign

  1. Dogmatic Ratios says:

    Governor Brown: we don’t need to feed these elitist, meretricious executives. They’re completely unnecessary, and therefore they wield illegitimate power. Everyone state employee, taxpayer, and student, should resent this. Please remove all executives and all trustees, and turn the university over to the democratic university senate. We’re begging for rational intervention here.

  2. charlie says:

    As pointed out in an earlier thread, the number of student loans that aren’t being paid is increasing. Whatever jobs exist in the strong economy referenced in the uni doc do not pay well enough to justify taking on increasing amounts of debt. That’s apparent to growing numbers of potential admits, but JH can’t, or won’t, deal with reality.

    All that underscores just how cynical admin thinking has become. No attempt at making the school affordable and improving academics. Nope, if we come up with a new marketing/PR scheme that appeals to emotions, it’ll get asses in seats. Cue the kittens, puppies, and babies….

  3. uograd says:

    Golly gee, another “branding campaign.” I guess the first one worked so well that the UO administration can’t wait to try another. To quote a previous commentator, this looks like more “Duck Shit” to me. By the way, who other than the UO administration considers it the “state flagship?” It’s the third smallest research university in terms of enrollment and according to NSF data OSU secures almost three times as much outside research support and twice as much federal support. Seems like UO is more like a little destroyer scooting around the aircraft carrier home ported in Corvallis.

  4. New Year Cat says:

    They would have done better to convene three random staff people that no one ever heard of to tell them why the legislature doesn’t want to invest — that is, if they want to hear some home truths instead of just buying a propaganda machine. The fees to be paid for this are an insult to staff and faculty alike.

    • Dog says:

      with a giant Phildo always in our face and thrust at us,
      of course insults to faculty dignity are now a fait a complet for the ever enlightened admins in JH

  5. apt says:

    destroyer? more like heading in the direction of one of those vanity force of the future prototypes that don’t ever make it into an actual theater. but it looks cool.

  6. Richard Bohloff says:

    Every dollar squeezed from the state is a dollar cheaper to buy a seat on the Board of Trustees. It’s a hard sell for tax money.

  7. Keeping it real says:

    And of course decimating LERC endears the UO to Oregon’s working class. You know the folks who pay the taxes and send their kids to in-state colleges.

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