As measured by the willingness to pay of the marginal spectator. You can buy a ticket to today’s civil war football game for $18. For comparison, Oregonians are willing to pay $140 to hear Robert Cray play the blues, $130 to see So You Think You Can Dance, and $50 for a Nat King Cole Christmas:
I only went because I was paid to.
Honestly, and sadly, it was not enough to make it worth my time…