That would be Athletic Director Shawn Eichorst at the University of Nebraska:
Nebraska Athletics will provide $5 million in scholarships to nonathletes, potentially providing additional aid to hundreds of students each year at the University of Nebraska-Lincoln.
… “We’ve worked very hard and very strategically over the course of the last few years to build upon our great history and tradition and to strengthen our foundation for success — particularly as it relates to our collaborations across the academic spectrum,” Eichorst said. “It’s been an important initiative for me from day one to ground and base everything we do in athletics in academics.”
Here at UO the cash flows in the opposite direction, thanks to Duck Athletic Director Rob Mullens and his ilk.