Not really. He credits the UO administration, for doing a good job communicating about academic strengths. OPB here:
“This is an exciting milestone for us,” said Roger Thompson, UO’s vice president for student services and enrollment management, “to move from where we were 10 years ago with 18,000 applications all the way to 32,700 basically.” …
At UO, Thompson said the institution’s record number of applicants is not necessarily surprising, even during the pandemic, given the university’s recent trend of increasing application numbers.
“I think we’ve done a good job of communicating the academic strength, the quality of our programs,” he said.
Of course what President Schill and our Board of Trustees believe, as measured by who they are willing to give raises too, is that UO’s success depends on paying Duck AD Rob Mullens and coaches Mario Cristobal and Dana Altman shit-tons of money.