7/1/2015: In the RG Letters, here:
UO athletics should share its bounty
I don’t often agree with Bill Harbaugh, but I must admit he and Dennis Howard made a very good point in their June 26 talk to the City Club of Eugene. The University of Oregon Department of Athletics should be contributing more directly to the UO general fund for academic support.
When I was UO provost and senior vice president (1994-2006), I reached an agreement in 2000 with then-Athletic Director Bill Moos that athletics would not be subsidized from the general fund and would become fully self-supporting.
Before that, the general fund subsidized athletics to the tune of more than $1 million per year.
I assume that agreement is still being followed. If it is, the UO program is one of the few among public universities that’s self-supporting, a laudable situation. Since then, UO athletics has flourished and is now in a position to give back to the university that gave it life and has supported it through many lean years, from the 1960s through the 1990s.
I believe the suggestion that 10 percent of the Athletic Department budget be returned to the general fund is reasonable, and certainly affordable for athletics. That shouldn’t be construed as a “gift” to the UO. All athletic facilities stand on land owned by the university. (Matt Knight Arena was paid for at least in part with Athletic Department funds and is technically owned by the university.)
A 10 percent fee for the use of the land, and the UO name, seems eminently reasonable to me.
Moseley was Provost when the 2004 Task Force agreement was signed. As he notes, it called for an end to subsidies. From what I can tell those subsidies did end under Moseley’s tenure as provost. But millions more crept back on the books under provosts Linda Brady and Jim Bean, and Scott Coltrane did nothing to deal with them as Provost, or as Interim President.
6/26/2015: Can we make big-time Duck sports work for UO?
Diane Dietz has the story on the Eugene City Club’s Friday talk with myself and LCB professor emeritus Dennis Howard, in the RG here. Please consider posting comments there. Some ideas that came out of the panel:
… Put the fund-raising personnel the athletics department employs and those the university employs under the same managers, Howard said. Collaborate instead of compete for contributions, he said. Do joint pitches for athletic and academic gifts. “We could do it so much better,” Howard said.
Harbaugh agreed, saying, “It would be really good if we were all in this together and the athletic department was trying to help the rest of the university.”
Harbaugh suggested the university take charge of the athletic department budget centrally, with university financial officers doling out the annual budget and the university absorbing any excess — as is done now for other UO departments.
Or, go a different direction, and cut the Athletic Department loose, encourage it to raise as much as it can and take 10 percent of revenues to pay for academic scholarships.
If scholarships were tied to wins in that way, UO professors would get their pom-poms out, he said.
Thanks to the City Club and organizers Karen Wyatt and Marty Wilde for hosting this discussion. We had a good turnout and what I thought was an interesting discussion and questions. Audio should be posted on KLCC in a day or two here. From the Eugene City Club website:
The Future of Collegiate Athletics at the U of O
Downtown Athletic Club, 3rd Floor Ballroom
… Many in the community say that the fondness for Ducks teams and other world class sporting events contributes to a sense of community pride and brings people together in a unique and spirited way. Others express concerns about the exploitation of student athletes say that the resources expended on athletics come at the expense of academics and other community resources.
Considered an international authority on sports finance, Howard was head of the Marketing Department for the UO Lundquist College of Business before becoming its Dean. He has held various positions at the UO for more than 25 years, with one five-year break to head the graduate program in sport management at Ohio State University. His PhD is from Oregon State University.
Harbaugh has a Phd in Economics from the University of Wisconsin-Madison. He’s been an economics professor at UO since 1995, and has edited the UO Matters blog since 2009. His research on the neural foundations of charitable giving has been published in Science, and featured in the New York Times. He has been on UO’s Intercollegiate Athletics Committee since 2011, and this June 3rd he was elected as the UO Senate VP and President-Elect on a platform that included a call for a new UO Task Force to fix the broken relationship between Duck athletics and UO’s academic side.
City Club members will engage the speakers in a Q&A session after the presentations.