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Posts tagged as “branding”

Tim Clevenger and 160over90’s $5M “We If” brand campaign loses award to Tyler Junior College’s registration video

You can’t make this shit up. Thanks to an anonymous reader for the link. 160over90 was also in a 4-way tie for second place in the not very prestigious “Individual Sub-Websites” category: University of Oregon – University of Oregon “Explore If” website This website was built as a special landing page…

New VP for Comm Kyle Henley to represent UO, or just the Ducks?

9/7/2015: Silly question. He’s paid to be the athletic department’s sacrificial anode. It took the UO Public Records Office a month to provide his resume and the justification for changing the job from Associate VP to VP. They claim they didn’t have to provide his resume, but only did it because he agreed…

B-School Dean Kees de Kluyver’s 5th year review underway

On Interim Provost Bronet’s website, here. I haven’t heard much about Kees since the Songways branding debacle. Petty change in retrospect, compared to 160over90’s boondoggle. There’s also an update about the strategic planning process – but so far as I can see no discussion of budgeting or Brad Shelton’s budget…

Coltrane launches investigation of Klingeresque communications bloat

I’ll take this seriously when Coltrane starts taking Oregon’s public records law seriously, and makes Rob Mullens co-operate with Mike Andreasen on academic fundraising. No indication there will be any reconsideration of the real money: the $20M UO Trustee Connie Ballmer is planning to dump on 160over90 branding crap. Meanwhile,…

“What If ….” UO’s leadership was as decisive as OU’s …

… instead of dumping millions on sophomoric strategic communicators and 160over90 branders? The RG Editorial Board asks the question, here. Update: It appears OU President Bowen may have been a little too decisive, in following up his move to disband the frat with a decision to expel two students. Bowen’s…

Tobin Klinger gets his nose pretty far up boss Tim Clevenger’s butt

From “Around the 0”, of course: The chance to learn more about the UO’s first comprehensive, integrated communications initiative attracted more than 400 faculty, staff, students and alumni to three events held in Eugene and Portland over the past month. Launched in January, the five-year communication effort is taking University…

What if … UO had unlimited money to piss away on branding crap?

Sorry for violating the one cuss-word policy, but this is getting discouraging. There are already 240 people in this office? OK, that includes the Schnitzer, but how many people are working on logos, fonts, and strategic sidewalk stencils? Marketing Communications Strategist University Advancement Posting: 15046 Location: Eugene Closes: Open Until…

“What If” UO Public Records released contract showing we blew $1M on 160over90 branders?

They won’t of course. The first rule of Dave Hubin’s Public Records office is to delay, redact, and charge out the butt for anything that might conceivably embarrass the Johnson Hall administration, or even just help the public understand what the hell is going on at Oregon’s flagship public university.…

What the If?

I’ve put together a simple alternative UO homepage with useful UO links and no 160over90 branding crap, here. 12/31/2014 update:  We’re on the hook for 4 more years? Wed., Dec. 31, 2014 University of Oregon Kicks Off Branding Push By Kevin McCauley The University of Oregon will use its Jan.…

UO’s $5M academic brand campaign to take on “Go Ducks” steamroller at Rose Bowl

We’ve now got two PR machines fighting to get out different messages about UO. On the one hand there’s the “Go Ducks” brand, encouraging students to come to a party school with football-fueled binge drinking. Add to that the basketball rape allegations and the mismanaged administrative cover-up, and we’re really not delivering the…